Digitalization of Handicraft Entrepreneurship in Malaysia

Digital technologies are increasingly used in the craft sector. The impact of COVID-19 pandemic has provided evidence that conventional way doing business is unsustainable and no longer relevant if a country wishes to move forward. This matter shows how technology been many things life throughout spread epidemic. Not only because covid factor, progress modern experienced by today's society make digital growing necessity. article aims explain challenges faced handicraft entrepreneurs efforts implemented them digitalize with support from Malaysian government through Handicraft Development Corporation. study uses qualitative method using data collection techniques interviews those directly involved handicrafts, whether entrepreneurs, industry players, or agencies involved. found among face lack demand for goods, problems promoting low wages due existence 'middlemen.' also several entrepreneur platforms market products trade handicrafts. Among smartphone application CraftOnTheGo, e-commerce platform MyCraftShoppe Facebook group E-Kraf Bazar which effectively players industry.